01Status Hours
Your hours lost to status per year
520h
of your year spent on information retrieval
% of week on status
25%
vs. 8% benchmark for high-performing teams
And slow is expensive.
It shows up as wasted budget. Missed revenue. Burned-out operators stuck in review loops.
You can feel it — but you can't see the number. This report makes it visible.
Answer 14 quick questions about how your team actually works. The numbers speak for themselves — what it's costing you, and where speed creates the most leverage.
Include weekly reports, 1:1 updates, dashboard checks, and any time spent gathering information that already exists somewhere.
Chasing updates, responding to requests, attending unplanned meetings, fixing things that should work. Be honest.
Count only direct reports, not the full team. These are the people whose work you are responsible for reviewing.
Count all active campaigns — paid, email, content, lifecycle. If it has performance metrics someone is responsible for, count it.
Include all paid media — search, social, display, email sends, sponsorships. The more accurate, the more useful your report.
Any structured test where you compare two versions — creative, copy, landing page, audience, send time. Not hypotheses, actual tests with results.
Count from the moment someone has a concrete idea to when it's actually live and serving impressions.
Think about the last time a campaign was silently underperforming — how many days before you noticed or someone told you?
Waiting for a decision, approval, review, or context that only you can provide. How many times per week per person?
Fully productive means they can work independently without needing to ask you how things work. Be honest — most people underestimate this.
Voluntary departures only — people who chose to leave. Not layoffs or performance exits.
A rough midpoint is fine. This helps us calculate the true cost of turnover and idle time across your team.
The percentage of people who take the desired action — purchase, sign-up, demo request, whatever your primary conversion goal is.
Use average order value, average contract value, or average revenue per customer — whichever makes most sense for your business model.
Personalised to your answers. Every number below reflects your time, your budget, your decisions.
You're paying an invisible tax every week. It doesn't show up on a balance sheet — but it's eating a quarter of your working life. The time tax is what happens when knowing what's going on takes longer than doing something about it. Status meetings, dashboard trawls, Slack threads asking "where are we on this?" — none of it is strategy, none of it is creative, and none of it moves the needle. Yet it devours your week before Monday is over.
Top-performing leaders spend under 30% reactively. You're at 60% — that means most of your week is spoken for before you make a single strategic decision.
You can't optimise what you can't see — and right now, you're flying blind on more campaigns than you think. The coverage problem isn't about headcount — it's about your attention bandwidth. Your team might be juggling two or three campaigns each, and the math works on paper. But campaigns don't fail loudly. They fail quietly, burning your budget for days or weeks before you notice the ROAS has cratered or the creative has fatigued. The real question isn't "how many campaigns are we running?" It's "how many am I actually able to watch?"
Your money doesn't disappear. It drips. The budget leak is the compound cost of delayed optimisation — the fourteen days a campaign runs unoptimised because you didn't have time to pull the report, and the three weeks it takes to move from "we should test that" to "it's live." Multiply those blind days by your monthly spend and the number stops being abstract. You're not spending too much. You're spending too slow to course-correct.
You don't need better ideas. You need to test more ideas, faster. The leaders who win don't have higher hit rates — they have higher at-bats. When you're running one or two experiments a month, you're not learning; you're guessing with extra steps. The velocity gap is the distance between how fast you iterate today and how fast the market rewards iteration. Every experiment you don't run is a winning variant you'll never find, a customer insight you'll never have, a compounding advantage your competitor discovers first.
The most expensive line item on your team isn't salary. It's friction. It's the twelve weeks a new hire spends learning tribal knowledge that lives in someone's head instead of a system. It's the $56K true cost of replacing someone who left — not because of comp, but because the work felt like treading water. And it's the revenue you'll never see because nobody had time to test whether a 1% conversion lift was sitting inside a subject line nobody tried. People costs aren't just what you pay people. They're what it costs when people can't do their best work.
Based on your answers — total estimated annual impact.
Flywheel closes the gap — starting with whichever lever you need most.